Google’s Story That Google Reader Traffic Declined Is BS When You Put That Traffic Alongside Google+
Posted by Bob Warfield on March 15, 2013
It wasn’t hard to read between the lines–I’ve been calling Google’s decision to drop Google Reader a Microsoft-esque decision made to try to push customers to their other products, and especially to Google+. Google’s story that it needed to be done because of declining traffic is BS when you look at the real numbers. Buzz Feed took care of that for us very nicely:
Not only was it not declining, it was actively growing, while Google+ stayed flat. Cancelling projects like this is what happens when politically unpopular projects start to make the higher up’s projects look like failures. It’s one of the many ways Big Companies manage to shoot themselves in the foot every day. It isn’t a stretch to believe that somebody got concerned there might even be a resurgence in Google Reader’s popularity underway.