SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

Web 2.0 News Flash: Most Customer Community Projects Fail

Posted by Bob Warfield on July 18, 2008

There’s a whole series of blog posts out on a Deloitte study that shows the vast majority of customer community sites fail.  The reasons are interesting.  Part of it has to do with the question of whether the business understands that some community uses are “destination” uses and others are “casual uses”.

For more on this, see my post over on the Helpstream Corporate Blog.

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