SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

Xobni + Microsoft: Deal or No Deal

Posted by Bob Warfield on April 21, 2008

Interesting back and forth as Techcrunch reported Xobni signed a letter of intent to be acquired by Microsoft.  Apparently there’s been back pedaling since.

Xobni is an extremely valuable strategic property to a couple of entities.  Microsoft is one such entity.  Acquiring Xobni puts a substantial bloom and modern social features on the near dead rose that was Outlook.  Another involved party is LinkedIn.  Outlook + Xobni properly managed and developed can create a network like LinkedIn and then some in a very short time.

I’ve recommended in the past that LinkedIn must as a top priority either acquire Xobni or build substantially all of its functionality.  This sort of back and forth may bring that theory to the test.


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