SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

Prefer iPhone Over Kindle to Read Books? Really?

Posted by Bob Warfield on November 20, 2007

I keep hearing from people wanting to compare the iPhone and Kindle and preferring the iPhone.   VC Fred Wilson is the latest.  I love the iPhone, but I can’t believe someone is really thinking straight if they actually prefer to read books on the much smaller screen of the iPhone.  Sure, the device is sexier, but you can’t even read a web page on it without a lot of finger pinching around.

This just goes to show why the UI designer’s job is so tough.  You can talk about a thing.  You can show pictures of the thing.  But, until people actually use the thing, there is a huge variance in reactions, and most of it is meaningless. 

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