SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

Scoble and I Are On a Similar Wavelength About Social Graph Based Searching

Posted by Bob Warfield on August 26, 2007

I couldn’t believe the serendipity.  Not long after writing my post about Searching Blogs Instead of Google to avoid Spam, I read Robert Scoble’s excellent piece about Social Graph Based Search (or here for the meat).  We’re very much on the same wavelength here!  Scoble’s videos do a great job of explaining why the blog search method works.  In essence, Page Rank (Google’s search algorithm) is just too easy for SEO’s (Search Engine Optimizers) to cheat on.  In essence, create a ton of links to your page, populate it with the right keywords, and you can trick Google into sending you a zillion people no matter what trash you may have put there.

Scoble uses the term “SEO Resistant Search”.  Ironically, SEO Resistance, or rather, better relevance, is the reason most people use Google.  But this whole approach is ideal for the Open Search Engine Initiative I’ve proposed already.

Good reading here, thanks Scoble: it is indeed the basis for a whole new kind of search engine!

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