Experiences at UK tech start-up TrafficCake.com showed even reputable ad-networks delivering 30%+ fraud traffic, whilst some of the smaller traffic sellers, particularly those targeting small affiliates and internet marketers unashamedly send 100% bot traffic. They continue to operate with impunity, often from territories beyond the grasp of authorities. When their website or Pay-Pal account is shut down they simply open up new identities.

Traffic buying needs to be more safe and transparent. Knowledge is important – traffic buyers need to know what steps they can take to protect themselves.

And don’t forget if 30%+ of all online marketing ad spend is fake – that’s a lot of money going missing from legitimate parts of our economy.

“Quick entrepreneurs–how fast can you throw together a tool, product, or service that helps companies measure and document advertising fraud? They need solid data to negotiate with the likes of Google or Facebook and get any money back.”

..it’s there with TrafficCake.com. And you’re right, unless the likes of Facebook and other ad-networks clean their act up they’ll not only be on the wrong end of customer wrath and refunds, but stock drops and class-action law-suits!