SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

Archive for October, 2009

Podcast: From Soviet Era CRM Command and Control to Social CRM

Posted by Bob Warfield on October 20, 2009

I recently did a couple of podcasts with Phil Wainewright to talk about the evolution of CRM from its original command and control origins to the Social CRM that companies like Helpstream are delivering today.

I have to say it was a lot of fun working with Phil on the podcast.  I’ve also got another one coming with Brent Leary.

To hear (or read) the 2 ‘casts with Phil, try these links:

From Soviet-Era CRM to the Social Fabric of the Web

Bringing the Service Ethos to Sales and Marketing

Enjoy!

Posted in customer service, Marketing | Leave a Comment »

 
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