SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

The Purpose of Strategy is to Make Winning Easy

Posted by Bob Warfield on May 31, 2008

What a great quote I came across through my CEO, Tony Nemelka.  He attributes it to Foundation partner Bill Elmore’s daughter. 

You couldn’t ask for a better definition of strategy.  And in fact, this definition is all about what Marc Andreesen’s Product/Market Fit concept seeks to accomplish.  A company that has achieved a proper Product/Market Fit has made Winning Easy.

it also applies to the old adage that startups need to fail fast, adjust, and then try again.  The definition of fail is determining that winning is still too hard.  When you get some easy wins on a consistent basis, you know you’ve found the right strategy.  Double down on it and exploit it as far as it will go. 

The potential pitfall of winning easily is you may have a strategy that works for a pretty small market.  At some point you’ll exhaust it and winning will no longer be easy. 

That’s why you have to keep trying new strategies even after you’ve found one that makes winning easy.

Is your company’s strategy making it easy to win?  If not, maybe it isn’t really a strategy after all.

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One Response to “The Purpose of Strategy is to Make Winning Easy”

  1. […] Rather, it is a meaningful and measurable step on the road to finding your product/market fit and best strategy to make winning easy.  For LucidEra Critical Mass first became apparent at about 40 customers.  This is a figure that […]

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